Netleadz launches Travel SEO Surgery; a hands-on, business specific SEO session for travel business owners, tourism start-up and travel website marketing executives.
Google+ is the latest big social network on the web, set up in direct competition to Facebook. Given Google's track record when it comes to innovation, Google+ is bound to take social sharing to the next level. Find out how it works and how it will affect your online marketing.
Ever wondered what SEO companies do all day long? Here's a brief insight into a typical day working on search engine optimisation.
Strategic content development is critical to your online marketing and SEO. Innovative content helps your business authority, engages visitors and will get your business references, inbound links and attention from your target audience. You will have to follow structured process including research, idea development and execution. Below are some questions you have to ask yourself during any of the three phases to a successful content strategy.
Search Engines finally come to embrace Social Media and increasingly so over the past two years. So should you, especially if you want your website to continue to rank top for important business search terms.
Content and good copywriting are essential elements in a successful online marketing strategy. When it comes to SEO, content has always been king. With advances in search engine algorithms, creating quality content has become even more essential than before. Content is what gains your website relevancy, helps you build authority and makes it much easier to attract inbound links (increases the likelihood of quality links from other websites). Great content also engages first time visitors, increases your page views and helps you convert your visitors into leads and sales.
Bing search engine director, Stefan Weitz, recently claimed that traditional search is failing and that search technology itself hasn't changed fundamentally in the past 12 years. Surely a dig at Google’s dominance, but also a strong hint that search will change and incorporate other factors in finding the best results for their users. Will future search still be about content and inbound links?
The world of online marketing and advertising is evolving continuously. New innovative interactive advertising options are being introduced faster than most marketing executives can keep up with.
Google updated its search algorithm to help reduce web content ‘spam’ in its search results.
What has changed in Google
Google made a number of changes to document classification and page indexation processes. Main objective: To detect spam- and duplicate content and to make it harder for poor on-page content to rank highly.