2125% INCREASE in PPC Conversions

180% INCREASE in Organic traffic

1900% INCREASE in Blog views

3000 NEW FOLLOWERS on Twitter


SEO alignment
Content optimisation
In-Depth semantic keyword research
YouTube optimisation


Reach building
Micro content

Paid media
Google PPC & RLSA
YouTube ads
Twitter ads
Facebook ads
Brand Lift Survey

The Challenge

Simba Sleep approached us wanting to cement themselves as the no.1 mattress brand in the UK, EU and worldwide:

  • Create and implement an omni-channel strategy using both organic & paid mediums
  • Create an engaged social community with both customers and influencers, in addition to supporting customer service
  • Increase website visits via organic search
  • Increase sales and ecommerce activity
  • Support and promote all offline and above the line activity

The Solution

  • Supported the ecommerce strategy with a fully managed, performance marketing campaign:
    • Fully managed PPC, including search, display, remarketing, video
  • Content strategy and roadmap creation:
    • Implemented a bespoke strategy to increase exposure of Simba brand
    • Created a regular stream of high-quality, shareable content that ranked highly in search results
    • Outreached to influencers in order to boost the performance of content
  • Created social media strategy and took control of social channels to maximise opportunities for building the Simba Sleep brand & increasing sales
    • Built a highly engaged Twitter & Instagram community
    • Seeded both owned and curated content, whilst growing an audience of engaged followers
    • Support outreach / PR / ecommerce
  • Created and implemented campaigns / competitions to increase engagement and awareness with target market 
  • Influencer outreach to generate reviews, buy in and support
  • Reported back on critical learnings & key data in order to shape above the line activities and steer the design of creative assets

Netleadz were integral to the success of our marketing efforts, crafting an excellent PPC, social media and content marketing strategy. Their expertise in delivery and a results focused approach helped us reach a higher level within our industry.

Steve Reid, Director of Simba Sleep

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