What do you get when you cross a group of digital marketers with an endless supply of wine?
This blog, apparently.
On the 22nd May, the Netleadz team descended upon London Olympia for this year’s London Wine Fair. Our visit was purely for research purposes… obviously.
We explored how brands in the drinks industry marketed themselves on social media for a B2B trade event of this magnitude. We also wanted to see what creative measures were taken to stand out from the crowd in both the physical and online space. Naturally, it would be rude of us not to sample a little vino on the way.