M&S Looks To Bloggers And Online Influencers To Grow Business

Marks & Spencer wants to strengthen its relationship with bloggers and online influencers as part of a strategy to develop its online business. M&S aims to boost its search profile with external sites by combining online PR and technical search tools that use its branded online content to build “authoritative links” with opinion formers. M&S has appointed search agency Propellernet to drive “authentic search” for its clothing and homeware products as part of the retailer’s strategy to increase its multi-channel business from £800m-worth of revenue to £1bn.

Add new comment

Preventing

1 + 0 =

You might also like

Netleadz launches Travel SEO Surgery; a hands-on, business specific SEO session for...

read more

Ever wondered what SEO companies do all day long? Here's a brief insight into a...

read more

Marks & Spencer wants to strengthen its relationship with bloggers and online...

read more