Google Panda is the name given to one of Google’s major regular algorithm changes; a change that dramatically altered the way in which websites were ranked. The change was made to combat low quality or "spammy" websites that did not really contribute anything to the internet in general. Many search engine optimisation specialists and companies saw the effects of the Google Panda update take hold quite quickly. Many top-ranking keywords that previously dominated the search engine ranking positions (SERP’s) quickly fell away, often disappearing totally from the top ten pages. You can prevent this happening by following a few simple rules.
There were five main points that Google took into consideration when creating the Panda update, these won't be changing any time soon. Implement in full and you will have effectively combated the Google Panda effect forever.
Get The Measure Of the Panda and Relax
Google wanted to see sites that offered a great user experience, by having concise and accurate content on your site the page is likely to rank higher in search engine results. The message from Google:
“Do not waste users’ time, ensure that the information that is presented on your site is consistent with what is advertised.”
Stay on-topic. Presenting information to users that is useful in their search will keep them coming back to the site. By streamlining information and keeping content relevant, your site can become an authority for a given subject. At the end of the day, reputation is more important than numbers.
Sites that load up quickly definitely benefited from the Google Panda update. The efficiency of a site can be maximised by avoiding too much flash content and java script. Efficiency also includes layout and internal navigation; a website needs to flow well from one piece of information to the next.
Creating a unique product and voice naturally drives users to a site. Webmasters, SEO experts and content writers need to be confident that the information they are putting out there is factually correct and unique. Google Panda actively favours information that is informative and educational.
For a website to rank well after the Google Panda update, a couple of pages of information on a given subject will not suffice. Google now looks for sites that include interactive or up-to-date information such as news, blogs, and videos.
Sites that are already informative and unique with great content authority should not have to worry about trying to combat the Google Panda effect. The changes were put in place to weed out those websites that draw visitors in with the sole purpose of advertising irrelevant products, or to present the user with a list of links to other sites. Genuine sites that kept their information on-topic and regularly updated pages, may have felt an impact from the effects of Google Panda initially but were able to recover a lot quicker than those that were fobbing users off with piles of useless information.