How Your Startup Can Make the Most of TechPitch 4.5

If you’re a startup in London, you’ve probably heard of TechPitch 4.5. The events bring together some of the most exciting startups in the industry. Each participant is given time to pitch their business idea to other companies, influencers and potential investors. Every event on the TechPitch 4.5 calendar is a huge opportunity for your business. This is why we’ve put together a short guide on how you can make the most of it.

How to Tap into the Millennial Market on Social Media

The millennial market possesses over £150 billion of buying power. If your company can tap into this, you’ve got a real opportunity for success. If you’re unfamiliar with it, the term millennial refers to anyone between the age of 18 and 29. This group is by far the most active on social media. Many companies have tried and failed to harness the power of an engaged millennial following. If you’re going after this market, there’s a few things to consider.

Killer Tips for Nailing Your Next Start-Up Investment Pitch

Pitching to potential investors as a start-up can be difficult and intimidating. Some manage to get it right whereas others seem to make the same mistakes over and over again. The truth is that your pitch for investment begins before your presentation and carries on after you’ve finished. Here are a few killer tips that will help you get it right:

Why Great Digital Marketers Are Like Superstar DJs

It might take you by surprise just how many similarities between digital marketers and DJs there really are. The premise of becoming a DJ is very similar to that of undertaking a business’ online marketing campaign. As with all sectors of business there are some that do it far better than others. So here’s why being a top DJ is like having great digital marketing skills – pay attention David Guetta, you might learn something.

5 Brands That Won Euro 2016

Euro 2016 has drawn to a close and the elaborate marketing campaigns of the major sponsors will soon fade into obscurity. This year’s tournament has been the largest of its kind with the addition of eight new teams, twenty new games and roughly 230 million more viewers. With this additional attention, the competition has presented an excellent opportunity for brands to reach a new captive audience. Some manage to do this far better than others. This year, it wasn’t just the major sponsors that surged in popularity, many unofficial companies thrived too.

Why Organic Marketing Is The Best Way To Increase The Value Of Your Digital Assets

Whether a start-up, SME or multinational corporation, at some point in your life cycle you will have to address your organic marketing. There are very few organisations that have the funds to outright buy themselves the traffic or site visibility they desire; and even if they do, it is unlikely that most would be able to sustain it. To completely neglect the organic side of your digital strategy would be short sighted (to say the least).

Our Digital Marketing Resolutions for 2014

2013 saw a lot of game changes for the digital marketing world. Firstly we are no longer content with the term SEO, feeling it puts us in too smaller box and doesn’t exactly allow clients to see the bigger picture (not to mention the negative connotations and reputations old SEOs managed to build alongside their nasty back links). We instead are looking for new words to describe our practice which is in many ways analogous to the way that search engine algorithms themselves have been changing.