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Ecommerce
2125% INCREASE in PPC Conversions

180% INCREASE in Organic traffic

1900% INCREASE in Blog views

3000 NEW FOLLOWERS on Twitter

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation
In-Depth semantic keyword research
YouTube optimisation

Content
Audit
Stategy
Optimisation
Copywriting
Distribution

Social
Twitter
Instagram
Reach building
Engagement
Micro content

Paid media
Google PPC & RLSA
YouTube ads
Twitter ads
Facebook ads
Brand Lift Survey

The Challenge

Simba approached us wanting to cement themselves as the no.1 mattress brand in the UK, EU and worldwide:

  • Create and implement an omni-channel strategy using both organic & paid mediums
  • Create an engaged social community with both customers and influencers, in addition to supporting customer service
  • Increase website visits via organic search
  • Increase sales and ecommerce activity
  • Support and promote all offline and above the line activity

The Solution

  • Supported the ecommerce strategy with a fully managed, performance marketing campaign:
    • Fully managed PPC, including search, display, remarketing, video
  • Content strategy and roadmap creation:
    • Implemented a bepoke strategy to increase exposure of Simba brand
    • Created a regular stream of high-quality, shareable content that ranked highly in search results
    • Outreached to influencers in order to boost the performance of content
  • Created social media strategy and took control of social channels to maximise opportunities for building the brand & increasing sales
    • Built a highly engaged Twitter & Instagram community
    • Seeded both owned and curated content, whilst growing an audience of engaged followers
    • Support outreach / PR / ecommerce
  • Created and implemented campaigns / competitions to increase engagement and awareness with target market 
  • Infulencer outreach to generate reviews, buy in and support
  • Reported back on critical learnings & key data in order to shape above the line activities and steer the design of creative assets

Netleadz were integral to the success of our marketing efforts, crafting an excellent PPC, social media and content marketing strategy. Their expertise in delivery and a results focused approach helped us reach a higher level within our industry.

Steve Reid, Director of Simba Sleep
255% INCREASE in YouTube subscribers
137% INCREASE in YouTube views

60K NEW FOLLOWERS on Twitter
28% INCREASE in LinkedIn followers

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation
YouTube optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

  • Increase visibility of content and YouTube channel
  • Transform Innovate UK into the number one video resource for aspiring innovators in the UK
  • Build awareness and engagement with Innovate’s key audiences and stakeholders

The Solution

  • Created, implemented and executed a full content strategy & YouTube strategy
  • Identified industry influencers, placing guest posts which included Innovate videos
  • Optimised the YouTube channel and videos for maximum visibility
  • Worked with visual storytelling studio, Nucco Brain, to create visually stimulating content to engage our target audience
  • Responsible for research, planning & script writing of videos
  • Used organic and paid methods to gain visibility and views of Innovate UK videos
  • Utilised various social media tools to build highly relevant, engaged communities

Other Key Results

  • 120 Guest posts placed on highly relevant 3rd party influencer blogs and sites
  • Organic YT views up 110% YOY
  • Minutes watched on YT up 212% YOY
  • Views from YT search engine up 108% YOY
  • Over 6M impressions & 200k views via paid media at £0.01 CPV (cost per view)
The insights fed into our content strategy contributed significantly to us reinventing our approach to content; this coupled with distribution expertise has massively increased our visibility.

Peter Wilson, Digital Communications Manager, Innovate UK

Channel/Strategy/Deliverables

The Challenge

The Solution


Channel/Strategy/Deliverables

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The Solution


Channel/Strategy/Deliverables

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Channel/Strategy/Deliverables

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Channel/Strategy/Deliverables

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Channel/Strategy/Deliverables

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The Solution


114% INCREASE in Sign-ups

85% INCREASE in Organic traffic

10K NEW FOLLOWERS on Twitter
60% INCREASE in Twitter engagement

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
Google ads
Facebook ads

The Challenge

  • Increase visits to site
  • Promote events and pop ups
  • Build an engaged audience on social media
  • Increase brand awareness amongst influencers and up-market foodies

The Solution

  • Built up a community of influencers and built affinity partnerships
  • Created, implemented and executed content strategy and roadmap
  • Maximised visibility of Taste of London events with strategic use of hashtags, direct messaging and outreach
  • Paid Facebook and Google PPC campaigns to generate sign ups and orders
  • Utilised both on-page and technical SEO to improve website rankings


Channel/Strategy/Deliverables

The Challenge

The Solution