126% INCREASE in Organic traffic

620% INCREASE in Social traffic

501% INCREASE in Blog views

155% INCREASE in Twitter engagement

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

The Challenge

  • Build brand awareness and establish Alpine Infusion as the premier luxury ski chalet brand in the Three Valleys
  • Increase traffic to website
  • Increase engagement on social media and build a loyal community of skiing enthusiasts
  • Build the digital footprint of the brand

The Solution

  • Performed full website audit to identify key SEO opportunities
    • Utilised both on-page and technical SEO to improve rankings and search traffic
    • Optimised the majority of pages on the site to boost performance in search
  • Created, implemented and executed content strategy and roadmap
    • Regularly published high quality, fully optimised content to rank in search
  • Outreached to key influencers in the skiing and luxury sectors
    • Seeded content on 3rd party blogs
    • Used Twitter to identify and connect with industry influencers
  • Used social media as a tool to create an active following
    • Consistently published great content across social channels
    • Interacted with skiing fans & other luxury brands to become a respected voice in the industry


255% INCREASE in YouTube subscribers
137% INCREASE in YouTube views

60K NEW FOLLOWERS on Twitter
28% INCREASE in LinkedIn followers

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation
YouTube optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

  • Increase visibility of content and YouTube channel
  • Transform Innovate UK into the number one video resource for aspiring innovators in the UK
  • Build awareness and engagement with Innovate’s key audiences and stakeholders

The Solution

  • Created, implemented and executed a full content strategy & YouTube strategy
  • Identified industry influencers, placing guest posts which included Innovate videos
  • Optimised the YouTube channel and videos for maximum visibility
  • Worked with visual storytelling studio, Nucco Brain, to create visually stimulating content to engage our target audience
  • Responsible for research, planning & script writing of videos
  • Used organic and paid methods to gain visibility and views of Innovate UK videos
  • Utilised various social media tools to build highly relevant, engaged communities

Other Key Results

  • 120 Guest posts placed on highly relevant 3rd party influencer blogs and sites
  • Organic YT views up 110% YOY
  • Minutes watched on YT up 212% YOY
  • Views from YT search engine up 108% YOY
  • Over 6M impressions & 200k views via paid media at £0.01 CPV (cost per view)
The insights fed into our content strategy contributed significantly to us reinventing our approach to content; this coupled with distribution expertise has massively increased our visibility.

Peter Wilson, Digital Communications Manager, Innovate UK

Channel/Strategy/Deliverables

The Challenge

The Solution


219% INCREASE in Organic traffic

145% INCREASE in Social traffic

234% INCREASE in Blog views

Over 8K NEW FOLLOWERS on Twitter

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation
In-Depth semantic keyword research
YouTube optimisation

Content
Audit
Stategy
Optimisation
Copywriting
Distribution

Social
Twitter
LinkedIn
Reach building
Engagement
Micro content

Paid media
Google PPC & RLSA

The Challenge

  • Build a new audience for No Letting Go and establish the brand as an industry leader for property inventory services
  • Drive traffic to the website to generate more business
  • Utilise social media channels to boost brand awareness
  • Use paid media channels to promote franchisee business & Kaptur inventory software to generate leads

The Solution

  • Carried out full website audit to identify opportunities for boosting site's performance in search
  • Turned No Letting Go's blog into a helpful resource for landlords, tenants and property professionals
    • Created full content roadmap to plan topics & themes for the upcoming year
    • Utilised the skyscraper method to create high quality, insightful content that performed exceptionally well in search results
  • Managed multiple NLG social media accounts to drive awareness across all areas of the business
    • Regularly interacted with key property accounts to establish No Letting Go as a thought leader
    • Grew engaged following across LinkedIn and Twitter
  • Set up and managed a full AdWords campaign to drive leads and sign-ups
    • Regularly optimised campaign to lower CPA and discover profitable keywords

Channel/Strategy/Deliverables

The Challenge

The Solution


Channel/Strategy/Deliverables

The Challenge

The Solution


Channel/Strategy/Deliverables

The Challenge

The Solution


1400% INCREASE in Social traffic

100% INCREASE in Blog views

168% NEW FOLLOWERS on Twitter

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

  • Drive traffic to the website
  • Build brand across social media and turn iSuperdrive into the go-to site for online European car rental

The Solution

  • Developed a bespoke strategy for creating shareable, SEO-optimised content
  • Built a highly engaged community across various social channels focusing on key influencers and those with an affinity audience
  • Utilised both on-page and technical SEO to improve rankings and search traffic
  • Identified and regularly interacted with people on Twitter to build an interactive community

Channel/Strategy/Deliverables

The Challenge

The Solution


Channel/Strategy/Deliverables

The Challenge

The Solution