642% INCREASE in Website traffic

564% INCREASE in Organic traffic

12K NEW FOLLOWERS on Twitter
573% INCREASE in Twitter engagement

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
YouTube ads
LinkedIn ads
Twitter ads
Facebook ads

The Challenge

  • Establish Property Detective as an influencer and disruptive entity within the property industry
  • Support both B2B & B2C business activities
  • Increase traffic to the website & generate more conversions with B2C audience
  • Support the B2B sales process
  • Organically grow a community of active followers on social media consisting of property people, potential customers and influencers
  • Establish awareness of Property Detective brand with all UK estate agents
  • Amplify and help maximise PR

The Solution

  • Created and implemented an omni-channel digital marketing strategy 
  • Designed a bespoke SEO strategy to boost site in search rankings including:
    • Outreach 
    • On-page optimisation
    • Off-page optimisation
  • Created, implemented and executed content strategy, producing high-quality content that performed excellently in search and social media
  • Took full control of social media channels to increase exposure and connect with influencers
    • Used methods such as hashtag hijacking on Twitter and regularly engaged in conversations to build brand awareness
    • Built an engaged audience of property professionals, who shared our content to amplify reach
  • Set-up and managed highly targeted PPC campaign
    • Created a fully optimised campaign to generate sign-ups
    • Constantly refined and improved campaign to lower CPA

With the help of Netleadz we saw a huge increase in web traffic and conversions. Their strategic take on digital marketing helped to boost brand awareness and establish Property Detective as an influencer within our industry.

Barry Bridges, CEO of Property Detective

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