114% INCREASE in Sign-ups

85% INCREASE in Organic traffic

10K NEW FOLLOWERS on Twitter
60% INCREASE in Twitter engagement

Channel/Strategy/Deliverables


Search/SEO
SEO alignment
Content optimisation

Content
Audit
Stategy
Optimisation
Distribution

Social
Reach building
Engagement
Micro content

Paid media
Google ads
Facebook ads

The Challenge

  • Increase visits and conversions on Eatapas website
  • Manage & optiimise paid media campaigns to increase conversions and lower CPA
  • Promote events and pop ups throughout the year
  • Build an engaged community on social media
  • Increase brand awareness amongst influencers and up-market foodies

The Solution

  • Built up a community of influencers and built affinity partnerships
  • Created, implemented and executed content strategy and roadmap
  • Maximised visibility of Taste of London events with strategic use of hashtags, direct messaging and outreach
  • Set up and managed paid Facebook and Google PPC campaigns to generate sign ups and orders
  • Utilised both on-page and technical SEO to improve website rankings


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