In our first blog post of 2015 we talked about what not to do with your digital marketing strategy for the forthcoming year. If you read that you would have noticed quite a high focus on content marketing. The reason being is that content marketing is such an integral element of digital marketing nowadays.
We’ve all been Google’d…. We’re not talking about someone looking us up on the search engine, we are referring to the incredible impact Google has had on (dare I say it) our lives, as well as the internet itself. “Google It” has become one of the most common phrases in modern times. It’s dominated SEO’s thoughts, probably dreams and almost certainly nightmares! How do we rank well on Google? How can we get to the top of Google? Quite amazing when you consider it wasn’t even the original search engine (not by a long shot, who remembers Archie?). In fact there was probably around 16 search engines, including Yahoo, before Google even hit...read more
Christmas decorations down? Check. New Year’s resolutions made (and for most of us broken already)? Check. 2015 marketing plan complete? Before you check this off, have you considered what you shouldn’t be doing in 2015? If you answered no or even yes, you may find it worth reading through our guide to ‘what not to do’ with your digital marketing in 2015. Here are some of our opinions, insights and predictions into what trends we can expect and what practices CMO’s, start-ups, SME’s, larger organisations and agencies should avoid in 2015.
Matt Cutts has really gone and done it hasn’t he! Early in 2014 he made two announcements causing mass face palms so wide spread that their seismic waves could be felt world over; at the very least to all those working day in, day out in SEO. It wasn’t quite the Penguin or Panda updates of the past causing such despair, rather it was our own seconding guessing of Google, of where we should focus our SEO energies, where we were headed and how we need to improve. All these assumptions were apparently flawed....