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11 October 2016
by Ashley
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The tech industry is infamous for changing so rapidly that companies struggle to keep up. As a brand, if you’re not an early adopter you can miss out on a huge marketing opportunity. We predict this type of change for the wearable tech market. The number of wearable devices in common circulation is set to rise exponentially in the coming years. The quicker companies are to utilise this platform for marketing, the more likely they are to engage with a new captive audience. Here are a few predictions for how marketers will be using wearable technology to their advantage.
29 September 2016
by Ashley
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If you’re a startup in London, you’ve probably heard of TechPitch 4.5. The events bring together some of the most exciting startups in the industry. Each participant is given time to pitch their business idea to other companies, influencers and potential investors. Every event on the TechPitch 4.5 calendar is a huge opportunity for your business. This is why we’ve put together a short guide on how you can make the most of it.
 
19 September 2016
by Ashley
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Pay-per-click advertising (PPC) is one of the most common features of a digital marketing campaign. It can also be one of the most expensive. For this reason, it’s imperative to not let any potential conversions slip away. We highly recommend using an A/B test to ensure your PPC ad measures up. The process of A/B testing is relatively simple though there are some important best practice guidelines that can often be overlooked.

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09 August 2016
by Ashley
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Video is taking over the web. Every day there are billions of videos watched online, so it’s no surprise to see that brands want to get in on the action and use the medium to maximise the visibility of their products or services. Unfortunately, it’s just not as simple as uploading any old piece of content and expecting the views to flood in. To set yourself up for success you need to be armed with a tried and tested video content strategy that covers every base, from creation to distribution and beyond!

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04 August 2016
by Ashley
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The millennial market possesses over £150 billion of buying power. If your company can tap into this, you’ve got a real opportunity for success. If you’re unfamiliar with it, the term millennial refers to anyone between the age of 18 and 29. This group is by far the most active on social media. Many companies have tried and failed to harness the power of an engaged millennial following. If you’re going after this market, there’s a few things to consider.