The Ultimate Guide to Social Media Image Sizes

So you’re a wizard at writing copy – great job! Unfortunately, even a tweet with the linguistic prowess of Wordsworth won’t get traction without a strong image. A picture tells a thousand words and you’ve only got 140 characters per tweet, you do the maths. Thankfully, you don’t need to be a graphic designer to nail social media imagery. The Ultimate Guide to Social Media Image Sizes is a simple and fast reference for anyone posting online. Bookmark this page, print it off, memorise it, get it tattooed on your forearm if you must. Just get this right – there’s no excuse!
The Ultimate Guide to Social Media Image Sizes

Twitter

Let’s start with the digital marketer’s most loved platform; Twitter.
Eatapas Twitter - Ultimate Guide to Social Media Image Sizes

Profile Image

If you’re a brand, your profile image should be a clear pic of your company’s logo:
  • The image should be square, ideally 400 x 400px
  • Maximum file size 100KB
  • JPG, GIF and PNG are all acceptable
 

Header Image

The Header photo is pretty self-explanatory, it’s the image which sits at the top of your profile:
  • Best dimensions are 1500 x 500px
  • Maximum file size of 10MB
  • JPG, GIF and PNG are all acceptable
 

In-Stream Image

Every tweet should include an image. Tweets with photos get 313% more engagement than those without:
  • Minimum size to appear expanded 440 x 220px
  • Maximum size to appear expanded 1024 x 512px
  • Collapsed images show as 506 x 253px 
  • Maximum file size for images 5MB
  • Maximum file size for GIFs 3MB
 

Cards

Cards should have rich, eye-catching imagery:
  • Lead generation card for desktop and mobile should be 800 x 200px
  • Website card for desktop and mobile should be 800 x 320px
 

Facebook

As the most popular social media platform in the world, your brand absolutely must have a presence on Facebook. 
Psonar Facebook - Ultimate Guide to Social Media Image Sizes

Profile Image

Your profile image should be a clear on-brand photo or logo:
  • Must be at least 180 x 180px
  • The pic will appear on your page as 160 x 160px
  • The thumbnail of this image will be 32 x 32px
 

Cover Photo

Use a little imagination when adding a cover photo. It’s a great way of humanising your brand with a picture of your team. Alternatively reiterate your brand image with some relevant creative:
  • Size on page 828 x 315px – your image will be distorted if it’s any smaller than this
  • Minimum size of 399 x 150px
  • An RGB JPG file less than 100KB gives best results
  • Images with logo and/or text are best as a PNG file
 

Shared Image

This is an image you share as an update. It’s unlikely all of your followers will see this. The more engagement you get, the more likely it is to have a greater reach:
  • Recommended size 1200 x 630px
  • Shown in news feeds with a maximum width of 470px
  • Shown on page with maximum width of 504px
 

Shared Link

There are two options with image links. They can either feature as a square with text beside it or alternatively as a large rectangle with text below. Image links allow more info to be shared, this includes a headline, display link and meta-description:
  • Recommended size 1200 x 627px
  • Square image minimum (in feed) 154 x 154px
  • Square image minimum (on page) 116 x 116px
  • Rectangle image minimum (in feed) 470 x 246px
  • Rectangle image minimum (on page) 484 x 252px
  • Facebook scales images under the minimum dimensions
Note: Single image ads for desktop news feed, right column and mobile should all follow the recommended size here of 1200 x 627px.
 

Carousel Ads

Carousel ads should feature between 3-5 visually captivating images. 
  • The recommended size for all Carousel Ads is 1080 x 1080px
Note: All Facebook ad images should feature less than 20% text to achieve maximum reach.
 

Instagram

BlueJay Instagram - Ultimate Guide to Social Media Image Sizes
Instagram is a great platform for brands to display their personality and creativity. There’s naturally a lower click-through rate due to the platform only allowing links in bios. Having said this, it shouldn’t be neglected, especially for those with a millennial target audience:
  • Profile image is displayed at 110 x 110px
  • Image thumbnails appear on page at 161 x 161px
  • Image posts on Instagram can be up to 1080 x 1080px
  • Instagram scales these down to 612 x 612px
  • They’ll appear in feed at 510 x 510px
  • Landscape image ads should be 1200 x 628px
  • Square image ads should be 1080 x 1080px
 

LinkedIn

Rule Recruitment LinkedIn - The Ultimate Guide to Social Media Image Sizes
LinkedIn is the professional network to beat all professional networks. Depending on your industry, this could be your most important platform. LinkedIn has been updated very recently, these images are correct for the new updated version.
  • Company logo image size 300 x 300px
  • Cover image size 1536 x 768px
  • Display ads (horizontal, square and tall) feature a small 50 x 50px image
  • Sponsored content for both desktop and mobile should feature 1200 x 627px images
  • Company page update images should be 800 x 400px
 

YouTube

Innovate UK YouTube - Ultimate Guide to Social Media Image Sizes
YouTube is an engaging and effective way of reaching your audience. Countless brands are already beginning to us the platform for marketing purposes:
  • Channel cover image should be 2560 x 1440px
  • Channel icon image should be 800 x 800px
  • Display ads should be either 300 x 60px or 300 x 250px depending on its position and size
  • Overlay ads should be 480 x 70px
 

Pinterest

Pinterest is a visually fronted social media platform that’s great for driving referral traffic. In fact 90% of Pinterest pages are external links. Improper image sizes will strongly affect your chances of referral traffic:
  • Profile image appears as 165 x 165px on home page
  • Profile image appears as 32 x 32px on other pages
  • Large thumbnail on image board appears as 222 x 150px
  • Small thumbnail on image board appears as 55 x 55px
  • Pins on main page appear as 238px wide with height scaled
  • Pins on a board appear as 238px wide with height scaled
  • Expanded pins have minimum width of 600px with height scaled
 
So there really is no excuse to get this wrong. Social media users will gauge the professionalism of your brand by the quality of your images. If you need assistance boosting your online presence, find out more about the full range of digital marketing services we offer here at Netleadz.

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