The millennial market possesses over £150 billion of buying power. If your company can tap into this, you’ve got a real opportunity for success. If you’re unfamiliar with it, the term millennial refers to anyone between the age of 18 and 29. This group is by far the most active on social media. Many companies have tried and failed to harness the power of an engaged millennial following. If you’re going after this market, there’s a few things to consider.
Pitching to potential investors as a start-up can be difficult and intimidating. Some manage to get it right whereas others seem to make the same mistakes over and over again. The truth is that your pitch for investment begins before your presentation and carries on after you’ve finished. Here are a few killer tips that will help you get it right:
It might take you by surprise just how many similarities between digital marketers and DJs there really are. The premise of becoming a DJ is very similar to that of undertaking a business’ online marketing campaign. As with all sectors of business there are some that do it far better than others. So here’s why being a top DJ is like having great digital marketing skills – pay attention David Guetta, you might learn something.
Euro 2016 has drawn to a close and the elaborate marketing campaigns of the major sponsors will soon fade into obscurity. This year’s tournament has been the largest of its kind with the addition of eight new teams, twenty new games and roughly 230 million more viewers. With this additional attention, the competition has presented an excellent opportunity for brands to reach a new captive audience. Some manage to do this far better than others. This year, it wasn’t just the major sponsors that surged in popularity, many unofficial companies thrived too.
Life Before Social Media
2013 saw a lot of game changes for the digital marketing world. Firstly we are no longer content with the term SEO, feeling it puts us in too smaller box and doesn’t exactly allow clients to see the bigger picture (not to mention the negative connotations and reputations old SEOs managed to build alongside their nasty back links). We instead are looking for new words to describe our practice which is in many ways analogous to the way that search engine algorithms themselves have been changing.
Tis the season of goodwill, cheer and presents! We all know everything is changing in the world of digital marketing but that isn’t necessarily bad news, because with change comes innovation. New ways to approach tasks, if not made easier then at least more interesting. As our strategies have been evolving we have also have to adopt new tools to accompany the achievement of our goals. Something I’ve found great this year is the amount of new tools being provided to help collate and create relevant and interesting content.